Strategic Communications Expert
Messaging based on insights into the Targeted Audience
Strategic Communications really is the “higher level” umbrella term for use of the disciplines (e.g., digital / web, “earned media” PR, “paid media” advertising, targeted marketing, etc.) and the construction of messaging based on insights into the Targeted Audience(s) that moves the Client Organization from where it is to where it wants to be. Deliverable is the well-detailed and well-thought out plan that accomplishes that.